Below is my resume (if you are looking for something to read as you fall asleep) But, If you want to know about the blog itself: this blog is just a documentary of the things I am reading, learning or have found inspiring in my field. It will also serve as a place to post some of the cool projects and cases on which I get to work. Occasionally, I will pull out my soapbox and try to educate the world on what marketing is and why it is so important.
Work: I LOVE a good case to work on. I love welding myself to the engine that is a a business and helping it run more efficiently and successfully. So if you have work (of the paying kind) I’m all in. I have found that the most fair way for me to build trusting relationships with my clients is to charge hourly. So I only get paid for what I do, plus I don’t get bogged down with overly picky clients that don’t know what they want.
Gift ideas: I LOVE marketing books and Graphic Design/photography magazines. AND MUSIC…I LOVE MUSIC. 🙂 I don’t celebrate birthdays, so everyday is a good day to buy me something. lol
Robert W. Gilliard, CME
6611 Woodbrook Ct
Milton, FL 32583
Telephone: (850) 3936058
University of West Florida, College of BusinessBachelors of Science in Business Administration Marketing
1995 – May 20032002
CUNA (Credit Union National Association) Discover Conference
CUNA International Marketing Conference
1996 & 1998
University of MissouriColumbia/College of Business and PublicAdministration in conjunction with CUES (Credit Union Executive Society)Graduated in 1998 from the Executive Marketing Institute earning the professional title CME (Certified Marketing Executive) 1998
University of Missouri & CUES (Credit Union Executive Society)Meaningful Member Contact: Developing a Sales Culture1996
Harland Institute, MCIF trainingCompleted advanced courses in Customer Information Database Software
Tennessee Credit Union League, Southeast Marketing Conference
Robert Weston Gilliard Visual Marketing
Duties – Established a successful marketing company which managed the marketing and brand design of several clients including: MembersFirst CreditUnion of Florida, Santa Rosa County Federal Credit Union, K.W. Homes, Inc.,Artmix Salon, Olive Baptist Church, Kentucky Reach, Garrison, EppicPhotos,LandStar Oil, PetroHunt Group LLC., Kevin Larson Band and more.Accomplishments – Used marketing expertise to meet the clients’ financial goalsand brand expectations. Marketing budgets, media purchases, web design,graphic design and brand management were all executed by Robert W. Gilliard.
MembersFirst Credit Union of Florida, Marketing ManagerDuties – establish and manage the marketing budget; made recommendationsfor advertising; designed newsletters, outdoor signs, campaigns, lobby displays,employee incentive programs and sales tools.Accomplishments – dramatically decreased marketing costs by designingnewsletters, signs, campaigns and displays inhouse;accurately measured theReturn on Marketing Investment as relates to membership and product growth;organized several aspects of operations; maximized vendorrelationshipstomake the most of the marketing budget; managed subordinate employees;worked closely with Senior Management to meet strategic and marketing goals;created and maintained Internet website and promotional websites.1995 – 2003
2002 – CSCU Marketing Award, received top award among 1,800 credit unions for credit card campaign implemented in 2001.
1995-2001 – Ten CUNA Diamond Awards, prestigious awards recognized nationwide for design, layout, content, creative concept and Return On MarketingInvestment1999 CU24 Marketing of the Year: Distinguished honor of a nationwidecontest
1996-2000 – Four CUES Golden Mirror Awards, prestigious awards recognized(continued) nationwide for design, layout, content, creative concept and Return On Marketing Investment
Gay Bodree, President – Bodree Printing Company, Inc.;
Brian Kimbrough, President – Pace Enterprises
CeCe Heil, Owner, Heil Law
Rick Heil, Owner, Sonicflood
Jerry Howard, PresidentTotal Business, Inc.
Caryl Greene, President/Chief Executive OfficerMembersFirst Credit Union of Florida
Phil Pridgen, President, Santa Rosa County Federal Credit Union
Dr. Ted Traylor, PastorOlive Baptist Church
Kevin Ward, Owner, K.W. Homes
Internet Reference:These site were designed by Robert Gilliard